JOHN LIM
Chief Executive Officer

John Lim was responsible for corporate communications at the world's busiest port and the world's largest container terminal operator with PR responsibilities across 7 different countries. Prior to his position as Assistant Director, Corporate Communication at the Port of Singapore Authority, John was a broadcast journalist with the Television Corporation of Singapore and news agency journalist with Pan Asia News Agency, a Japanese news agency.

He has extensive experience in TV and radio production and served as editor to several TV current affairs programmes including "Today in Parliament."

He then had stints at Shell Group of Companies in Singapore as Head of Community Relations and Head of Media & Information Services, and later as Assistant Director at Jurong Town Corporation, Singapore's largest industrial land provider.

John has substantial experience in handling multi-country PR programmes. For PSA, he was responsible for events management and media publicity for the 7 overseas ports projects in China, India, Yemen and Italy. In addition, he was responsible for the Group Communications Policy which prescribes guidelines and standards for media communications between PSA and its overseas projects. This is in addition to the cross-border public relations programmes for JTC's international projects including the Suzhou Industrial Park in China.

In these appointments and also at Shell, he had been engaged in issues management and crisis communications. A major skill level that John has is his experience in the corporatisation of government-linked companies such as PSA in preparation for the eventual privatisation of these entities.

In 1999, while as Director of Corporate Communications at Gavin Anderson & Co, John counseled and advised DBS and other local banks on the Y2K issue. As a multi-level programme involving staff, the Association of Banks in Singapore and the Monetary Authority of Singapore, the Y2K programme, "Y2K: We Are Ready" proved to be distinctive on two fronts:
(1) The campaign eventually grew to include the participation of the other four local banks, namely OCBC, OUB, UOB and Keppel-Tat Lee Bank as well as that of the Monetary Authority of Singapore. What started out as an individual bank's effort quickly grew into an industry collaboration to provide assurance to all banking customers in Singapore.

(2) The effectiveness of the campaign was measurable. 2 surveys on customer concerns on Y2K were conducted by an international survey company, and the results corroborated the belief that a communications campaign was indeed needed and effective in allaying customer concerns.

John Lim has a Bachelor's Degree with Honors in Political Science, and speaks four languages: English, Mandarin, Malay and Thai. He is an active speaker at conferences on PR and media relations.

Ann has been in the communications and journalism business for over 10 years. She started her career doing PR work for PSA Corporation and was last Associate Editor of CIO Asia, a regional IT publication published by IDG Communications. She also worked in the Business Times as its Shipping Times reporter.

Ann is responsible for media relations and editorial consultancy across all major RMA clients and is the company’s deputy chief executive. Ann has led multi-tiered communications programmes in cross-border situations.

Ann is bi-lingual in English and Mandarin and enjoys keeping fit and healthy.

Ed was previously the Asia Bureau Chief of Insurance Day newspaper, the leading international daily insurance industry newspaper based in London.

A journalist for 20 years, Ed settled in Singapore in 1993 when he opened the local office of Lloyd’s List, the leading daily shipping newspaper and sister-paper of Insurance Day. Prior to that, he was Insurance Editor of Lloyd’s List in London. He learned about the business and practice of general insurance and reinsurance during his time spent “apprenticed” to the Brazier Syndicate at Lloyd’s of London.

After arriving in Singapore his duties as an Editor included covering most major issues and trends throughout the life and non life global insurance markets across the Asia region. He has reported on the life and general insurance sectors in Singapore and the rest of Asia on a daily basis for the past 12 years and has a solid appreciation of the issues and events which drive the markets in the region. In his most recent job, he regularly covered the life and non life sectors in Singapore including the work of The Life Insurance Association of Singapore and the General Insurance Association of Singapore.

Ed has led public affairs counselling programmes to a wide range of insurance industry clients including Allianz AG, Insight, the leading loss adjuster, Whittington Group, the Lloyd’s of London managing agent, AJ Gallagher, the leading US insurance broker, the General Insurance Association of Singapore and several others. He specialises in knowledge-based, issues-driven public affairs counsel for the insurance industry.

Ed is a graduate of the University of Manchester in the UK, graduating with honours in Politics and Modern History. He is also a frequent speaker at international conferences on media management crisis handling in the maritime and risk management industries. He is married with two children and is a Singapore Permanent Resident.

Herbert has more than 38 years’ experience in public relations, journalism, advertising, sales and marketing. As Project Consultant, he works with a broad spectrum of public relations, branding and advertising consultancies in the region.

Herbert began his career in journalism with The Straits Times, before joining the public relations department of the Port of Singapore Authority, which he eventually headed. His eight-year stint took him through several major crisis management scenarios from ship collisions, groundings, fires and dockside accidents. He was also involved in handling media management crises involving tariff increases affecting Singapore’s trading and shipping communities.

He then moved on to the hospitality industry to head the public relations and advertising department of the Shangri-La International Hotel, Singapore. His work experience was broadened to cover international advertising of the world’s second best hotel, food and beverage, and the successful promotions of several F&B and entertainment events for the hotel. While there, he was also Editor of the staff newsletter Shangri-la News.

From 1994, Herbert returned to Singapore, working for international communications consultants Hill & Knowlton. He then moved on to take up senior marketing communications appointments in another international PR consultancy and was Director, Marketing Communications for the Concorde Hotel.

His portfolio of managed accounts included worldwide express logistics operator DHL International, Premier Oil (UK), Port of Singapore Authority (PSA), Singapore security corporation CISCO (Commercial & Industrial Security Corporation), AsiaLife, tertiary education provider MDIS (Management Development Institute of Singapore), IBM, Singapore’s fledgling soccer league – the S. League, and China frozen foods manufacturer Youcan International Foods Limited.

Jenny is the company’s resident Chinese expert. Coming from Shanghai, Jenny assists in the business monitoring services provided to clients and also plays an active part in the company’s consultancy work and business development projects. Most recently Jenny served as the translator to the General Insurance Association’s Motor Claims Framework radio programme on Capital 958.

Prior to joining RMA, Jenny was a marketing executive at the National Kidney Foundation (NKF). A member of the account management team, she planned fund raising events and also handled event and project management.

Before coming to Singapore, Jenny worked as a manager’s assistant in the marketing department of Hong Kong Camel Paint in Shanghai. There, she assisted in developing annual marketing plans and supervised the execution of marketing activities.

In Shanghai, Jenny also served as a manager’s assistant at JobsDB.com.cn. She was responsible for the planning and execution of A & P programmes and organisation of exhibitions.

Jenny graduated with a Bachelors degree in sociology from the Shanghai University and is currently pursuing her MBA in Singapore.

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