Our Team
RMA's consultants have a combined 30 years of communications advice and counsel experience
Our Team
Herbert Teo
Associate Director & Project Consultant
Herbert has more than 38 years’ experience in public relations, journalism, advertising, sales and marketing. As Project Consultant, he works with a broad spectrum of public relations, branding and advertising consultancies in the region.
Herbert began his career in journalism with The Straits Times, before joining the public relations department of the Port of Singapore Authority, which he eventually headed. His eight-year stint took him through several major crisis management scenarios from ship collisions, groundings, fires and dockside accidents. He was also involved in handling media management crises involving tariff increases affecting Singapore’s trading and shipping communities.
He then moved on to the hospitality industry to head the public relations and advertising department of the Shangri-La International Hotel, Singapore. His work experience was broadened to cover international advertising of the world’s second best hotel, food and beverage, and the successful promotions of several F&B and entertainment events for the hotel. While there, he was also Editor of the staff newsletter Shangri-la News.
From 1994, Herbert returned to Singapore, working for international communications consultants Hill & Knowlton. He then moved on to take up senior marketing communications appointments in another international PR consultancy and was Director, Marketing Communications for the Concorde Hotel.
His portfolio of managed accounts included worldwide express logistics operator DHL International, Premier Oil (UK), Port of Singapore Authority (PSA), Singapore security corporation CISCO (Commercial & Industrial Security Corporation), AsiaLife, tertiary education provider MDIS (Management Development Institute of Singapore), IBM, Singapore’s fledgling soccer league – the S. League, and China frozen foods manufacturer Youcan International Foods Limited.
